Writing for the Brand

The Express

  • Athletic Director Armando Gonzalez Announces Departure

  • Grad Night on 6/1

  • Prices increase $0.25 at vending machines

  • "Rock of Ages" Prom on May 13th at Anaheim House of Blues

  • AP Exams end 5/12

  • Stallion of The Year Nominees Announced: Miguel Bravo, Amanda Rooker, Jenna Bowman, Macey Bergstrom, and Charles Lindberg

Starbucks Secret Menu

Nate Giraud, Staff Writer

Hang on for a minute...we're trying to find some more stories you might like.

Email This Story

There are many different restaurants and eateries that contain secret menu items. It’s become a tradition in pleasing customers with a mystery meal and making them feel like they’re a part of an exclusive VIP club.

Starbucks seems to be following the bandwagon of secret menu items most recently, but Starbucks has a new approach to selling these “exclusive” drinks.

Starbucks’ secret menu items have a unique taste that no drinks on the menu compare to. But not only that, they have a one of a kind look. The ones recently have complimented the upcoming summer season with their bright colors and fun names.

First, they had the Unicorn Frappuccino, and now the Dragon Frappuccino. These drinks are not known for their taste. Some might even say they were not nearly as good as the other regular menu items at Starbucks.

“The Unicorn Frappuccino is way too sweet. It’s basically just melted down sugar. But I have to admit that it looks pretty cool,” says Gia Dejohn, a student and apparent critic of Starbucks drinks.

But alas, these drinks of beauty have been very well received by the public. It seems they have been bought not for the taste but specifically for their appearance, which is definitely a new development in the mentality of the classical secret menu.

Most would think that the whole idea of a secret menu is to get something un-traditionally tasty, but Starbucks has changed the game. The colors and patterns in their secret menu items have been attracting so much attention that people don’t care about the taste. They would rather make their social media have a pretty picture of an odd looking drink.

Although some might take this as a ridiculous mentality of appearance over substance, in reality, it is a very smart marketing plot that has been working very well.

Print Friendly, PDF & Email

Leave a Comment

Comments are subject to review by The Express staff before they appear.

If you want a picture to show with your comment, go get a gravatar.

Navigate Right
Navigate Left
  • Starbucks Secret Menu


    What the Mormon Faith Will Mean for These Graduating Seniors

  • News

    To Vape or Not to Vape?

  • Starbucks Secret Menu


    Choreographer’s Ball Takes the Stage

  • Feature

    Senior Twins Reminisce on High School Memories

  • Starbucks Secret Menu


    U2 Rocks the Rose Bowl

  • Starbucks Secret Menu


    Chemistry Rube Goldberg Projects: A Slideshow

  • Starbucks Secret Menu


    Shake Shack vs. In N Out

  • Starbucks Secret Menu


    Prom In Style

  • Starbucks Secret Menu


    Clash of Classes Not Rigged, Scores Show

  • Starbucks Secret Menu


    Tracking the Field