ALICE+OLIVIA & JUICY CO

Alice + Olivia is owned by Stacey Bendet, her goal was to make an amazing collection after visiting Palace of Versailles with her mother and daughter. Bendet admired the Versailles modern art. Some of the pictures she took on the trip became prints for skirts and shirts.

The collection could of easily been taken out of the 70’s, the main focus for the spring fashion show was handkerchief dresses and high-waisted, wide leg, trousers. There was also a touch of the 50’s with tea dresses and beaded gowns.

There was a total of 39 outfits, the show was held out of the Pierre Hotel’s grand ballroom and foyer, which gave it the perfect Versailles touch. Some key pieces included a pair of blue-and-white-striped culottes and a sweatshirt with large, embellished, collarless jackets.

Juicy Couture was founded by Pamela Skaist-Levy and Gela Nash-Taylor and was purchased by the Liz Claiborne fashion company. Juicy Couture, like many designers in the 2015 spring fashion show, was inspired by the 70’s.

Juicy wanted an escape for their Los Angeles girls to find refuge in the 2 hour drive to Palm Springs. Most of the collection was laid-back maxi printed dress with wildflowers and butterflies, with romantic lace-up blouses in the same pattern.

Further in the collection was classic tan trench and flared sailor pants, with preppy pieces like tennis sweaters and blazer in bonded boucle. Demin also played a big part in this year’s spring collection, with light-washed distress jeans, also a similar rip and repair effect like boyfriend jeans.

Juicy is also re-branding right now, they’ve partnered up exclusively with Kohl’s and are opening more than 200 new stores in 2015.